Do what you love, and love what you do

Cliché, trite, stale phrase, isn’t it? But it’s truer than belief, especially when you work as a social media specialist, providing recommendations to business owners, presidents and CEOs. Mind you, I am still an undergraduate student and being a student often conjures up a few specific visuals: dead-end job and being bored out of your … Continue reading Do what you love, and love what you do

Fashion Magazine’s Social Media Success

Spend a week following the Twitter feed of an organization you are interested in. Why is marketing communications using social media different than ‘traditional’ communication? Is the organization you followed using social media effectively? Why or why not? What might you do differently? Let’s be honest. Many women dream of one day being employed by … Continue reading Fashion Magazine’s Social Media Success

Guest Blogger: Justine Cooper

This week calls for a special treat! I was told to do the following. Connect with another blogger. The blogger can be someone from our class, but it doesn’t have to be. Share your favourite post from this term with them, and post their favourite post to your blog. Make it very clear that the post … Continue reading Guest Blogger: Justine Cooper

The Ingénue: Marketing Nicole, by Nicole Richie, the fragrance

A seemingly scandalous past may still haunt Nicole Richie, but to me, she’s always been a sweetly coated rebel. The thirty-one year old, reformed bad girl has a brand new life to be proud of; a husband, two children, three fashion lines, a coveted spot on television’s hit series Fashion Star and a brand new … Continue reading The Ingénue: Marketing Nicole, by Nicole Richie, the fragrance

Don’t Bubble Wrap Me: The Internet’s sneaky ways

Visit http://www.ted.com or other on-line presentation site. Find a topic that interests you, and listen to the speech / presentation. If the presentation does not capture your attention, move on to another until you find one that does. Link to the presentation that captured your imagination. Keeping the elements of writing for the eye and … Continue reading Don’t Bubble Wrap Me: The Internet’s sneaky ways